{"id":22,"date":"2026-04-07T16:18:01","date_gmt":"2026-04-07T14:18:01","guid":{"rendered":"https:\/\/alliance-etudes.com\/?page_id=22"},"modified":"2026-04-07T16:18:01","modified_gmt":"2026-04-07T14:18:01","slug":"home","status":"publish","type":"page","link":"https:\/\/alliance-etudes.com\/","title":{"rendered":"HOME"},"content":{"rendered":"\n\n\n\n\n\nAlliance \u00c9tudes \u2014 Le groupement des experts en enqu\u00eates et \u00e9tudes marketing<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400;700;900&family=DM+Sans:wght@300;400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --navy: #0D2240;\n --blue: #1A4F8A;\n --gold: #C8922A;\n --gold-light: #E8B95A;\n --cream: #F8F4EE;\n --white: #FFFFFF;\n --text-dark: #1A1A2E;\n --text-mid: #3D4F6B;\n --text-light: #7A8BA8;\n --border: #D8E2F0;\n --success: #2E7D5C;\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n\n html { scroll-behavior: smooth; }\n\n body {\n font-family: 'DM Sans', sans-serif;\n color: var(--text-dark);\n background: var(--white);\n overflow-x: hidden;\n }\n\n \/* \u2500\u2500\u2500 NAV \u2500\u2500\u2500 *\/\n nav {\n position: fixed; top: 0; left: 0; right: 0; z-index: 1000;\n background: rgba(13, 34, 64, 0.97);\n backdrop-filter: blur(12px);\n padding: 0 5%;\n display: flex; align-items: center; justify-content: space-between;\n height: 72px;\n border-bottom: 1px solid rgba(200,146,42,0.25);\n }\n\n .nav-logo {\n display: flex; align-items: center; gap: 12px;\n text-decoration: none;\n }\n\n .nav-logo-icon {\n width: 40px; height: 40px;\n background: linear-gradient(135deg, var(--gold), var(--gold-light));\n border-radius: 8px;\n display: flex; align-items: center; justify-content: center;\n font-family: 'Playfair Display', serif;\n font-weight: 900; font-size: 20px; color: var(--navy);\n }\n\n .nav-logo-text {\n font-family: 'Playfair Display', serif;\n font-size: 18px; font-weight: 700;\n color: var(--white);\n line-height: 1.1;\n }\n .nav-logo-sub { font-size: 10px; font-weight: 300; color: var(--gold-light); letter-spacing: 2px; text-transform: uppercase; }\n\n .nav-links {\n display: flex; gap: 32px; list-style: none;\n }\n .nav-links a {\n color: rgba(255,255,255,0.8); text-decoration: none;\n font-size: 14px; font-weight: 400; letter-spacing: 0.3px;\n transition: color 0.2s;\n }\n .nav-links a:hover { color: var(--gold-light); }\n\n .nav-cta {\n background: linear-gradient(135deg, var(--gold), var(--gold-light));\n color: var(--navy) !important;\n padding: 10px 22px; border-radius: 6px;\n font-weight: 600 !important;\n transition: opacity 0.2s !important;\n }\n .nav-cta:hover { opacity: 0.9; }\n\n \/* \u2500\u2500\u2500 HERO \u2500\u2500\u2500 *\/\n .hero {\n min-height: 100vh;\n background: linear-gradient(135deg, var(--navy) 0%, #1A3A6B 60%, #0A1A35 100%);\n position: relative;\n display: flex; align-items: center;\n padding: 120px 5% 80px;\n overflow: hidden;\n }\n\n .hero::before {\n content: '';\n position: absolute; inset: 0;\n background-image:\n radial-gradient(ellipse 80% 50% at 70% 50%, rgba(26,79,138,0.4) 0%, transparent 70%),\n radial-gradient(circle at 15% 80%, rgba(200,146,42,0.12) 0%, transparent 50%);\n }\n\n .hero-grid {\n position: absolute; inset: 0;\n background-image:\n linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px),\n linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px);\n background-size: 60px 60px;\n }\n\n .hero-content {\n position: relative; z-index: 2;\n max-width: 680px;\n animation: fadeUp 0.9s ease both;\n }\n\n @keyframes fadeUp {\n from { opacity: 0; transform: translateY(30px); }\n to { opacity: 1; transform: translateY(0); }\n }\n\n .hero-badge {\n display: inline-flex; align-items: center; gap: 8px;\n background: rgba(200,146,42,0.15);\n border: 1px solid rgba(200,146,42,0.4);\n color: var(--gold-light);\n padding: 6px 16px; border-radius: 100px;\n font-size: 12px; font-weight: 500; letter-spacing: 1.5px; text-transform: uppercase;\n margin-bottom: 28px;\n }\n .hero-badge::before { content: '\u2726'; font-size: 10px; }\n\n .hero h1 {\n font-family: 'Playfair Display', serif;\n font-size: clamp(40px, 5.5vw, 68px);\n font-weight: 900;\n line-height: 1.08;\n color: var(--white);\n margin-bottom: 24px;\n }\n\n .hero h1 em {\n font-style: normal;\n background: linear-gradient(90deg, var(--gold), var(--gold-light));\n -webkit-background-clip: text; -webkit-text-fill-color: transparent;\n }\n\n .hero-desc {\n font-size: 18px; line-height: 1.7;\n color: rgba(255,255,255,0.75);\n margin-bottom: 40px;\n max-width: 560px;\n }\n\n .hero-actions {\n display: flex; gap: 16px; flex-wrap: wrap; align-items: center;\n }\n\n .btn-primary {\n background: linear-gradient(135deg, var(--gold), var(--gold-light));\n color: var(--navy);\n padding: 16px 36px; border-radius: 8px;\n font-size: 15px; font-weight: 600;\n text-decoration: none; display: inline-block;\n transition: transform 0.2s, box-shadow 0.2s;\n box-shadow: 0 4px 24px rgba(200,146,42,0.35);\n }\n .btn-primary:hover { transform: translateY(-2px); box-shadow: 0 8px 32px rgba(200,146,42,0.45); }\n\n .btn-secondary {\n color: rgba(255,255,255,0.9);\n padding: 16px 32px; border-radius: 8px;\n font-size: 15px; font-weight: 500;\n text-decoration: none; display: inline-flex; align-items: center; gap: 8px;\n border: 1px solid rgba(255,255,255,0.2);\n transition: border-color 0.2s, color 0.2s;\n }\n .btn-secondary:hover { border-color: var(--gold); color: var(--gold-light); }\n\n .hero-stats {\n position: relative; z-index: 2;\n display: flex; gap: 48px; margin-top: 60px;\n padding-top: 48px;\n border-top: 1px solid rgba(255,255,255,0.1);\n animation: fadeUp 0.9s 0.2s ease both;\n }\n\n .hero-stat-num {\n font-family: 'Playfair Display', serif;\n font-size: 38px; font-weight: 900;\n color: var(--gold-light);\n line-height: 1;\n }\n .hero-stat-label {\n font-size: 13px; color: rgba(255,255,255,0.55);\n margin-top: 4px;\n }\n\n .hero-visual {\n position: absolute; right: 5%; top: 50%; transform: translateY(-50%);\n width: min(440px, 40vw);\n opacity: 0.12;\n z-index: 1;\n }\n .hero-visual svg { width: 100%; }\n\n \/* \u2500\u2500\u2500 SECTION HEADERS \u2500\u2500\u2500 *\/\n .section { padding: 100px 5%; }\n .section-alt { background: var(--cream); }\n\n .section-tag {\n display: inline-block;\n color: var(--gold); font-size: 12px; font-weight: 600;\n letter-spacing: 2px; text-transform: uppercase;\n margin-bottom: 14px;\n }\n\n .section-title {\n font-family: 'Playfair Display', serif;\n font-size: clamp(30px, 3.5vw, 48px);\n font-weight: 800;\n color: var(--navy);\n line-height: 1.15;\n margin-bottom: 18px;\n }\n\n .section-desc {\n font-size: 17px; color: var(--text-mid); line-height: 1.75;\n max-width: 600px;\n }\n\n .section-header { margin-bottom: 64px; }\n .section-header.centered { text-align: center; }\n .section-header.centered .section-desc { margin: 0 auto; }\n\n \/* \u2500\u2500\u2500 ALLIANCE (WHO WE ARE) \u2500\u2500\u2500 *\/\n .alliance-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 80px;\n align-items: center;\n }\n\n .alliance-text p {\n font-size: 16px; color: var(--text-mid); line-height: 1.8;\n margin-bottom: 20px;\n }\n\n .alliance-pillars {\n display: grid; grid-template-columns: 1fr 1fr; gap: 20px;\n margin-top: 36px;\n }\n\n .pillar {\n background: var(--white);\n border: 1px solid var(--border);\n border-radius: 12px;\n padding: 20px;\n transition: border-color 0.2s, box-shadow 0.2s;\n }\n .pillar:hover { border-color: var(--gold); box-shadow: 0 4px 20px rgba(200,146,42,0.1); }\n\n .pillar-icon {\n width: 40px; height: 40px; border-radius: 10px;\n background: linear-gradient(135deg, rgba(200,146,42,0.15), rgba(200,146,42,0.05));\n display: flex; align-items: center; justify-content: center;\n font-size: 18px; margin-bottom: 12px;\n }\n .pillar h4 { font-size: 14px; font-weight: 600; color: var(--navy); margin-bottom: 6px; }\n .pillar p { font-size: 13px; color: var(--text-light); line-height: 1.5; }\n\n .alliance-map {\n background: linear-gradient(135deg, var(--navy), #1A4F8A);\n border-radius: 20px;\n padding: 48px;\n position: relative; overflow: hidden;\n }\n .alliance-map::before {\n content: '';\n position: absolute; inset: 0;\n background-image: radial-gradient(circle at 70% 30%, rgba(200,146,42,0.2) 0%, transparent 60%);\n }\n .alliance-map-title {\n font-family: 'Playfair Display', serif;\n font-size: 22px; color: var(--white); font-weight: 700;\n margin-bottom: 32px; position: relative;\n }\n .partner-card {\n background: rgba(255,255,255,0.08);\n border: 1px solid rgba(255,255,255,0.15);\n border-radius: 12px; padding: 20px;\n margin-bottom: 14px; position: relative;\n transition: background 0.2s;\n }\n .partner-card:hover { background: rgba(255,255,255,0.13); }\n .partner-name {\n font-weight: 700; font-size: 15px; color: var(--gold-light);\n margin-bottom: 4px;\n }\n .partner-role { font-size: 13px; color: rgba(255,255,255,0.65); line-height: 1.4; }\n .partner-badge {\n position: absolute; top: 14px; right: 14px;\n font-size: 10px; font-weight: 600; letter-spacing: 1px;\n color: var(--navy); background: var(--gold-light);\n padding: 2px 8px; border-radius: 100px;\n }\n\n \/* \u2500\u2500\u2500 SERVICES \u2500\u2500\u2500 *\/\n .services-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n }\n\n .service-card {\n background: var(--white);\n border: 1px solid var(--border);\n border-radius: 16px;\n padding: 36px 32px;\n transition: transform 0.25s, box-shadow 0.25s, border-color 0.25s;\n position: relative; overflow: hidden;\n }\n .service-card::after {\n content: '';\n position: absolute; bottom: 0; left: 0; right: 0;\n height: 3px;\n background: linear-gradient(90deg, var(--gold), var(--gold-light));\n transform: scaleX(0); transform-origin: left;\n transition: transform 0.3s;\n }\n .service-card:hover { transform: translateY(-6px); box-shadow: 0 16px 48px rgba(13,34,64,0.12); border-color: transparent; }\n .service-card:hover::after { transform: scaleX(1); }\n\n .service-icon {\n width: 56px; height: 56px;\n background: linear-gradient(135deg, rgba(26,79,138,0.1), rgba(26,79,138,0.05));\n border-radius: 14px;\n display: flex; align-items: center; justify-content: center;\n font-size: 24px; margin-bottom: 20px;\n }\n .service-card h3 {\n font-family: 'Playfair Display', serif;\n font-size: 20px; font-weight: 700;\n color: var(--navy); margin-bottom: 12px;\n }\n .service-card p { font-size: 14px; color: var(--text-mid); line-height: 1.7; margin-bottom: 20px; }\n\n .service-tags { display: flex; flex-wrap: wrap; gap: 8px; }\n .tag {\n font-size: 11px; font-weight: 500; letter-spacing: 0.3px;\n color: var(--blue);\n background: rgba(26,79,138,0.08);\n padding: 4px 10px; border-radius: 100px;\n }\n\n \/* \u2500\u2500\u2500 METHODOLOGIES \u2500\u2500\u2500 *\/\n .methods-container {\n display: grid; grid-template-columns: 280px 1fr; gap: 48px; align-items: start;\n }\n .methods-nav { position: sticky; top: 100px; }\n .method-tab {\n display: flex; align-items: center; gap: 14px;\n padding: 16px 20px; border-radius: 10px;\n cursor: pointer; margin-bottom: 8px;\n transition: background 0.2s;\n border: none; background: transparent; width: 100%; text-align: left;\n }\n .method-tab.active, .method-tab:hover { background: rgba(26,79,138,0.08); }\n .method-tab.active .method-tab-label { color: var(--blue); font-weight: 600; }\n\n .method-tab-icon { font-size: 20px; width: 36px; text-align: center; }\n .method-tab-label { font-size: 15px; color: var(--text-mid); }\n .method-tab.active .method-dot {\n width: 6px; height: 6px; border-radius: 50%;\n background: var(--gold); margin-left: auto;\n }\n\n .methods-panels { }\n .method-panel { display: none; animation: fadeIn 0.4s ease; }\n .method-panel.active { display: block; }\n\n @keyframes fadeIn { from { opacity: 0; transform: translateX(10px); } to { opacity: 1; transform: translateX(0); } }\n\n .method-panel-inner {\n background: var(--white); border: 1px solid var(--border);\n border-radius: 20px; padding: 48px; overflow: hidden;\n position: relative;\n }\n .method-panel-inner::before {\n content: '';\n position: absolute; top: 0; left: 0; right: 0; height: 4px;\n background: linear-gradient(90deg, var(--blue), var(--gold));\n }\n .method-panel-inner h3 {\n font-family: 'Playfair Display', serif;\n font-size: 28px; color: var(--navy); margin-bottom: 16px; font-weight: 800;\n }\n .method-panel-inner > p {\n font-size: 15px; color: var(--text-mid); line-height: 1.75; margin-bottom: 32px;\n }\n\n .method-features { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }\n .method-feature {\n background: var(--cream); border-radius: 12px; padding: 20px;\n }\n .method-feature h5 {\n font-size: 13px; font-weight: 600; color: var(--navy); margin-bottom: 6px;\n }\n .method-feature p { font-size: 13px; color: var(--text-mid); line-height: 1.6; }\n\n \/* \u2500\u2500\u2500 SECTEURS \u2500\u2500\u2500 *\/\n .sectors-grid {\n display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px;\n }\n .sector-card {\n background: var(--white); border: 1px solid var(--border);\n border-radius: 14px; padding: 28px 24px;\n text-align: center;\n transition: transform 0.2s, box-shadow 0.2s, background 0.2s;\n cursor: default;\n }\n .sector-card:hover {\n transform: translateY(-4px);\n background: var(--navy);\n box-shadow: 0 12px 36px rgba(13,34,64,0.18);\n }\n .sector-card:hover .sector-name,\n .sector-card:hover .sector-desc { color: rgba(255,255,255,0.9); }\n .sector-emoji { font-size: 32px; margin-bottom: 12px; }\n .sector-name { font-size: 14px; font-weight: 600; color: var(--navy); margin-bottom: 6px; }\n .sector-desc { font-size: 12px; color: var(--text-light); line-height: 1.5; }\n\n \/* \u2500\u2500\u2500 PROCESSUS \u2500\u2500\u2500 *\/\n .process-steps {\n display: grid; grid-template-columns: repeat(5, 1fr);\n gap: 0; position: relative;\n }\n .process-steps::before {\n content: '';\n position: absolute; top: 32px; left: 10%; right: 10%;\n height: 2px;\n background: linear-gradient(90deg, var(--border), var(--gold), var(--border));\n }\n .process-step { text-align: center; padding: 0 16px; }\n .step-num {\n width: 64px; height: 64px; border-radius: 50%;\n background: var(--white); border: 2px solid var(--border);\n display: flex; align-items: center; justify-content: center;\n font-family: 'Playfair Display', serif; font-size: 22px; font-weight: 900;\n color: var(--navy); margin: 0 auto 20px;\n position: relative; z-index: 2;\n transition: background 0.2s, border-color 0.2s;\n }\n .process-step:hover .step-num {\n background: var(--navy); border-color: var(--navy); color: var(--white);\n }\n .step-title { font-size: 14px; font-weight: 600; color: var(--navy); margin-bottom: 8px; }\n .step-desc { font-size: 12px; color: var(--text-light); line-height: 1.6; }\n\n \/* \u2500\u2500\u2500 GARANTIES \u2500\u2500\u2500 *\/\n .guarantees-grid {\n display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px;\n }\n .guarantee {\n display: flex; gap: 20px; align-items: flex-start;\n background: var(--white); border: 1px solid var(--border);\n border-radius: 14px; padding: 28px;\n transition: box-shadow 0.2s;\n }\n .guarantee:hover { box-shadow: 0 8px 32px rgba(13,34,64,0.08); }\n .guarantee-icon {\n width: 48px; height: 48px; flex-shrink: 0; border-radius: 12px;\n background: linear-gradient(135deg, rgba(46,125,92,0.12), rgba(46,125,92,0.05));\n display: flex; align-items: center; justify-content: center;\n font-size: 20px;\n }\n .guarantee h4 { font-size: 16px; font-weight: 600; color: var(--navy); margin-bottom: 8px; }\n .guarantee p { font-size: 14px; color: var(--text-mid); line-height: 1.7; }\n\n \/* \u2500\u2500\u2500 CTA SECTION \u2500\u2500\u2500 *\/\n .cta-section {\n background: linear-gradient(135deg, var(--navy) 0%, #1A4F8A 100%);\n padding: 100px 5%;\n text-align: center;\n position: relative; overflow: hidden;\n }\n .cta-section::before {\n content: '';\n position: absolute; inset: 0;\n background-image:\n radial-gradient(circle at 20% 50%, rgba(200,146,42,0.15) 0%, transparent 50%),\n radial-gradient(circle at 80% 50%, rgba(200,146,42,0.1) 0%, transparent 50%);\n }\n .cta-section > * { position: relative; z-index: 2; }\n .cta-section h2 {\n font-family: 'Playfair Display', serif;\n font-size: clamp(32px, 4vw, 52px); font-weight: 900;\n color: var(--white); margin-bottom: 20px; line-height: 1.1;\n }\n .cta-section p {\n font-size: 18px; color: rgba(255,255,255,0.75); margin-bottom: 40px;\n max-width: 560px; margin-left: auto; margin-right: auto; line-height: 1.7;\n }\n .cta-cards {\n display: flex; gap: 24px; justify-content: center; flex-wrap: wrap;\n margin-top: 40px;\n }\n .cta-card {\n background: rgba(255,255,255,0.08);\n border: 1px solid rgba(255,255,255,0.18);\n border-radius: 16px; padding: 32px 28px;\n max-width: 280px; text-align: left;\n transition: background 0.2s;\n }\n .cta-card:hover { background: rgba(255,255,255,0.13); }\n .cta-card-icon { font-size: 28px; margin-bottom: 14px; }\n .cta-card h4 { font-size: 16px; font-weight: 600; color: var(--white); margin-bottom: 8px; }\n .cta-card p { font-size: 13px; color: rgba(255,255,255,0.6); line-height: 1.6; }\n\n \/* \u2500\u2500\u2500 DEVIS FORM \u2500\u2500\u2500 *\/\n .devis-section {\n background: var(--cream);\n padding: 100px 5%;\n }\n .devis-container {\n display: grid; grid-template-columns: 1fr 1.3fr; gap: 80px; align-items: start;\n }\n .devis-left h2 {\n font-family: 'Playfair Display', serif;\n font-size: 38px; font-weight: 800; color: var(--navy); margin-bottom: 20px;\n }\n .devis-left p {\n font-size: 15px; color: var(--text-mid); line-height: 1.75; margin-bottom: 32px;\n }\n .devis-contact-item {\n display: flex; align-items: center; gap: 14px;\n margin-bottom: 18px;\n }\n .devis-contact-icon {\n width: 40px; height: 40px; border-radius: 10px;\n background: var(--white); border: 1px solid var(--border);\n display: flex; align-items: center; justify-content: center;\n font-size: 16px;\n }\n .devis-contact-item a, .devis-contact-item span {\n font-size: 14px; color: var(--text-mid); text-decoration: none;\n }\n .devis-contact-item a:hover { color: var(--blue); }\n\n .devis-form {\n background: var(--white);\n border-radius: 20px; padding: 48px;\n box-shadow: 0 8px 48px rgba(13,34,64,0.08);\n border: 1px solid var(--border);\n }\n .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }\n .form-group { margin-bottom: 20px; }\n .form-group label {\n display: block; font-size: 13px; font-weight: 500;\n color: var(--navy); margin-bottom: 8px;\n }\n .form-group input,\n .form-group select,\n .form-group textarea {\n width: 100%; padding: 12px 16px;\n border: 1.5px solid var(--border); border-radius: 8px;\n font-family: 'DM Sans', sans-serif; font-size: 14px;\n color: var(--text-dark); background: var(--white);\n transition: border-color 0.2s, box-shadow 0.2s;\n outline: none;\n }\n .form-group input:focus,\n .form-group select:focus,\n .form-group textarea:focus {\n border-color: var(--blue); box-shadow: 0 0 0 3px rgba(26,79,138,0.1);\n }\n .form-group textarea { resize: vertical; min-height: 100px; }\n .form-submit {\n width: 100%; padding: 16px;\n background: linear-gradient(135deg, var(--navy), var(--blue));\n color: var(--white); border: none; border-radius: 8px;\n font-family: 'DM Sans', sans-serif; font-size: 15px; font-weight: 600;\n cursor: pointer; transition: opacity 0.2s, transform 0.2s;\n margin-top: 8px;\n }\n .form-submit:hover { opacity: 0.9; transform: translateY(-1px); }\n .form-note { font-size: 12px; color: var(--text-light); margin-top: 12px; text-align: center; }\n\n \/* \u2500\u2500\u2500 PARTENAIRES \u2500\u2500\u2500 *\/\n .partners-section { padding: 80px 5%; }\n .partners-logos {\n display: grid; grid-template-columns: repeat(5, 1fr); gap: 24px;\n margin-top: 48px;\n }\n .partner-logo-card {\n background: var(--cream); border: 1px solid var(--border);\n border-radius: 14px; padding: 28px 20px;\n text-align: center;\n transition: background 0.2s, border-color 0.2s, transform 0.2s;\n }\n .partner-logo-card:hover {\n background: var(--white); border-color: var(--gold);\n transform: translateY(-4px);\n box-shadow: 0 8px 28px rgba(200,146,42,0.12);\n }\n .partner-logo-name {\n font-family: 'Playfair Display', serif;\n font-size: 18px; font-weight: 800; color: var(--navy); margin-bottom: 8px;\n }\n .partner-logo-spec {\n font-size: 11px; color: var(--text-light); letter-spacing: 0.5px;\n }\n\n \/* \u2500\u2500\u2500 FOOTER \u2500\u2500\u2500 *\/\n footer {\n background: var(--navy);\n padding: 60px 5% 32px;\n color: rgba(255,255,255,0.7);\n }\n .footer-grid {\n display: grid; grid-template-columns: 2fr 1fr 1fr 1fr;\n gap: 48px; margin-bottom: 48px;\n }\n .footer-brand { }\n .footer-logo-text {\n font-family: 'Playfair Display', serif;\n font-size: 20px; font-weight: 800; color: var(--white); margin-bottom: 12px;\n }\n .footer-brand p { font-size: 13px; line-height: 1.7; }\n .footer-col h5 {\n font-size: 12px; font-weight: 600; letter-spacing: 1.5px;\n text-transform: uppercase; color: var(--gold-light); margin-bottom: 20px;\n }\n .footer-col a {\n display: block; font-size: 13px; color: rgba(255,255,255,0.6);\n text-decoration: none; margin-bottom: 10px; transition: color 0.2s;\n }\n .footer-col a:hover { color: var(--white); }\n .footer-bottom {\n border-top: 1px solid rgba(255,255,255,0.08);\n padding-top: 28px;\n display: flex; justify-content: space-between; align-items: center;\n }\n .footer-bottom-text { font-size: 12px; }\n .esomar-badge {\n background: rgba(200,146,42,0.15); border: 1px solid rgba(200,146,42,0.3);\n color: var(--gold-light); padding: 6px 14px; border-radius: 6px;\n font-size: 11px; font-weight: 500; letter-spacing: 0.5px;\n }\n\n \/* \u2500\u2500\u2500 SCROLLBAR \u2500\u2500\u2500 *\/\n ::-webkit-scrollbar { width: 6px; }\n ::-webkit-scrollbar-track { background: var(--cream); }\n ::-webkit-scrollbar-thumb { background: var(--blue); border-radius: 3px; }\n\n \/* \u2500\u2500\u2500 RESPONSIVE BASICS \u2500\u2500\u2500 *\/\n @media (max-width: 900px) {\n .alliance-grid,\n .methods-container,\n .devis-container { grid-template-columns: 1fr; gap: 40px; }\n .services-grid { grid-template-columns: 1fr 1fr; }\n .sectors-grid { grid-template-columns: repeat(2, 1fr); }\n .process-steps { grid-template-columns: 1fr 1fr; }\n .process-steps::before { display: none; }\n .guarantees-grid { grid-template-columns: 1fr; }\n .partners-logos { grid-template-columns: repeat(2, 1fr); }\n .footer-grid { grid-template-columns: 1fr 1fr; }\n .nav-links { display: none; }\n .hero-stat-num { font-size: 28px; }\n .hero-stats { gap: 28px; }\n .hero-visual { display: none; }\n .form-row { grid-template-columns: 1fr; }\n }\n\n @media (max-width: 600px) {\n .services-grid { grid-template-columns: 1fr; }\n .sectors-grid { grid-template-columns: 1fr 1fr; }\n .methods-container { grid-template-columns: 1fr; }\n .methods-nav { position: static; }\n .partners-logos { grid-template-columns: 1fr 1fr; }\n }\n<\/style>\n<\/head>\n<body>\n\n<!-- \u2500\u2500\u2500 NAV \u2500\u2500\u2500 -->\n<nav>\n <a href=\"#\" class=\"nav-logo\">\n <div class=\"nav-logo-icon\">A<\/div>\n <div>\n <div class=\"nav-logo-text\">Alliance \u00c9tudes<\/div>\n <div class=\"nav-logo-sub\">Groupement d’experts<\/div>\n <\/div>\n <\/a>\n <ul class=\"nav-links\">\n <li><a href=\"#alliance\">Notre alliance<\/a><\/li>\n <li><a href=\"#services\">Prestations<\/a><\/li>\n <li><a href=\"#methodologies\">M\u00e9thodes<\/a><\/li>\n <li><a href=\"#secteurs\">Secteurs<\/a><\/li>\n <li><a href=\"#devis\" class=\"nav-cta\">Devis gratuit<\/a><\/li>\n <\/ul>\n<\/nav>\n\n<!-- \u2500\u2500\u2500 HERO \u2500\u2500\u2500 -->\n<section class=\"hero\" id=\"top\">\n <div class=\"hero-grid\"><\/div>\n <div class=\"hero-visual\">\n <svg viewBox=\"0 0 400 400\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <circle cx=\"200\" cy=\"200\" r=\"180\" stroke=\"white\" stroke-width=\"1\" stroke-dasharray=\"8 6\"\/>\n <circle cx=\"200\" cy=\"200\" r=\"120\" stroke=\"white\" stroke-width=\"1\" stroke-dasharray=\"4 8\"\/>\n <circle cx=\"200\" cy=\"200\" r=\"60\" stroke=\"white\" stroke-width=\"2\"\/>\n <line x1=\"20\" y1=\"200\" x2=\"380\" y2=\"200\" stroke=\"white\" stroke-width=\"0.5\"\/>\n <line x1=\"200\" y1=\"20\" x2=\"200\" y2=\"380\" stroke=\"white\" stroke-width=\"0.5\"\/>\n <circle cx=\"200\" cy=\"80\" r=\"8\" fill=\"white\"\/>\n <circle cx=\"320\" cy=\"200\" r=\"8\" fill=\"white\"\/>\n <circle cx=\"200\" cy=\"320\" r=\"8\" fill=\"white\"\/>\n <circle cx=\"80\" cy=\"200\" r=\"8\" fill=\"white\"\/>\n <circle cx=\"270\" cy=\"130\" r=\"5\" fill=\"white\" opacity=\"0.6\"\/>\n <circle cx=\"130\" cy=\"270\" r=\"5\" fill=\"white\" opacity=\"0.6\"\/>\n <\/svg>\n <\/div>\n <div>\n <div class=\"hero-content\">\n <div class=\"hero-badge\">Groupement d’experts ind\u00e9pendants \u00b7 Depuis 1991<\/div>\n <h1>Vos enqu\u00eates et \u00e9tudes<br>confi\u00e9es aux <em>meilleurs sp\u00e9cialistes<\/em><\/h1>\n <p class=\"hero-desc\">\n Alliance \u00c9tudes r\u00e9unit OPINEA, SYMBIAL, LBP, SMART MOBILITY LAB et B STRONG dans un groupement unique. Ensemble, nous vous offrons la puissance d’un grand groupe avec la r\u00e9activit\u00e9 et la proximit\u00e9 d’un institut ind\u00e9pendant.\n <\/p>\n <div class=\"hero-actions\">\n <a href=\"#devis\" class=\"btn-primary\">Demander un devis gratuit<\/a>\n <a href=\"#services\" class=\"btn-secondary\">D\u00e9couvrir nos prestations \u2192<\/a>\n <\/div>\n <\/div>\n <div class=\"hero-stats\">\n <div>\n <div class=\"hero-stat-num\">30+<\/div>\n <div class=\"hero-stat-label\">ans d’exp\u00e9rience cumul\u00e9e<\/div>\n <\/div>\n <div>\n <div class=\"hero-stat-num\">60 000+<\/div>\n <div class=\"hero-stat-label\">pan\u00e9listes qualifi\u00e9s<\/div>\n <\/div>\n <div>\n <div class=\"hero-stat-num\">9<\/div>\n <div class=\"hero-stat-label\">pays couverts<\/div>\n <\/div>\n <div>\n <div class=\"hero-stat-num\">5<\/div>\n <div class=\"hero-stat-label\">instituts partenaires<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 ALLIANCE \u2500\u2500\u2500 -->\n<section class=\"section\" id=\"alliance\">\n <div class=\"alliance-grid\">\n <div class=\"alliance-text\">\n <span class=\"section-tag\">Notre ADN<\/span>\n <h2 class=\"section-title\">Un groupement unique au service de votre connaissance march\u00e9<\/h2>\n <p>Alliance \u00c9tudes est n\u00e9 d’une conviction forte : pour offrir \u00e0 nos clients des r\u00e9ponses fiables, rapides et \u00e9conomiques, il faut savoir combiner les expertises. C’est pourquoi cinq instituts sp\u00e9cialis\u00e9s et ind\u00e9pendants ont mis en commun leurs savoir-faire, leurs outils et leurs r\u00e9seaux.<\/p>\n <p>Notre groupement vous garantit une approche sur-mesure, de la conception m\u00e9thodologique jusqu’\u00e0 la restitution des r\u00e9sultats. Pas de solution pr\u00e9format\u00e9e : nous construisons avec vous le dispositif le plus pertinent pour votre probl\u00e9matique.<\/p>\n <p>Ind\u00e9pendants des organes de presse, des groupes politiques et des lobbies, nos instituts membres vous offrent une garantie absolue d’objectivit\u00e9 et de confidentialit\u00e9 dans le traitement de vos donn\u00e9es.<\/p>\n <div class=\"alliance-pillars\">\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\ud83c\udfaf<\/div>\n <h4>Expertise pluridisciplinaire<\/h4>\n <p>Marketing, opinion, mobilit\u00e9, digital \u2014 toutes les dimensions couvertes.<\/p>\n <\/div>\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\u26a1<\/div>\n <h4>R\u00e9activit\u00e9 assur\u00e9e<\/h4>\n <p>Devis sous 24h. Terrain mobilisable en quelques jours.<\/p>\n <\/div>\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\ud83d\udd12<\/div>\n <h4>Confidentialit\u00e9 totale<\/h4>\n <p>Donn\u00e9es s\u00e9curis\u00e9es, conformit\u00e9 RGPD et charte ESOMAR.<\/p>\n <\/div>\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\ud83d\udcca<\/div>\n <h4>Donn\u00e9es actionnables<\/h4>\n <p>R\u00e9sultats livr\u00e9s en formats exploitables, orient\u00e9s d\u00e9cision.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <div>\n <div class=\"alliance-map\">\n <div class=\"alliance-map-title\">Nos instituts membres<\/div>\n <div class=\"partner-card\">\n <div class=\"partner-badge\">Panel en ligne<\/div>\n <div class=\"partner-name\">OPINEA<\/div>\n <div class=\"partner-role\">Institut full-service. Access Panel exclusif de 60 000+ pan\u00e9listes qualifi\u00e9s en France et dans 9 pays. Expertise en \u00e9tudes online, omnibus et panels d\u00e9di\u00e9s.<\/div>\n <\/div>\n <div class=\"partner-card\">\n <div class=\"partner-badge\">\u00c9tudes & sondages<\/div>\n <div class=\"partner-name\">SYMBIAL<\/div>\n <div class=\"partner-role\">Institut de sondages ind\u00e9pendant fond\u00e9 en 1991. Enqu\u00eates quantitatives, qualitatives, satisfaction, image, CATI multilingue. Paris \u00b7 Caen \u00b7 Granville.<\/div>\n <\/div>\n <div class=\"partner-card\">\n <div class=\"partner-badge\">\u00c9tudes terrain<\/div>\n <div class=\"partner-name\">LBP<\/div>\n <div class=\"partner-role\">Expertise terrain et \u00e9tudes qualitatives. R\u00e9seau d’enqu\u00eateurs en face \u00e0 face partout en France. Focus groups et entretiens approfondis.<\/div>\n <\/div>\n <div class=\"partner-card\">\n <div class=\"partner-badge\">Mobilit\u00e9 & innovation<\/div>\n <div class=\"partner-name\">SMART MOBILITY LAB<\/div>\n <div class=\"partner-role\">Sp\u00e9cialiste des \u00e9tudes sur les mobilit\u00e9s, les territoires et les transports. \u00c9tudes fr\u00e9quentation, usages et comportements.<\/div>\n <\/div>\n <div class=\"partner-card\">\n <div class=\"partner-badge\">Strat\u00e9gie & RH<\/div>\n <div class=\"partner-name\">B STRONG<\/div>\n <div class=\"partner-role\">\u00c9tudes internes, climat social, qualit\u00e9 de vie au travail. Accompagnement des transformations d’entreprise par la donn\u00e9e.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 SERVICES \u2500\u2500\u2500 -->\n<section class=\"section section-alt\" id=\"services\">\n <div class=\"section-header centered\">\n <span class=\"section-tag\">Nos prestations<\/span>\n <h2 class=\"section-title\">Toutes les formes d’\u00e9tudes,<br>une seule alliance<\/h2>\n <p class=\"section-desc\">Du sondage rapide en ligne \u00e0 l’\u00e9tude strat\u00e9gique sur mesure, nous couvrons l’ensemble du spectre des \u00e9tudes marketing et d’opinion.<\/p>\n <\/div>\n <div class=\"services-grid\">\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83d\udcf1<\/div>\n <h3>Enqu\u00eates en ligne<\/h3>\n <p>Gr\u00e2ce au panel Opinea (60 000+ pan\u00e9listes qualifi\u00e9s) et \u00e0 notre plateforme CAWI, nous collectons vos donn\u00e9es en quelques heures. Id\u00e9al pour des r\u00e9sultats rapides sur cibles nationales ou internationales.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">Access Panel<\/span>\n <span class=\"tag\">CAWI<\/span>\n <span class=\"tag\">Omnibus<\/span>\n <span class=\"tag\">Panel d\u00e9di\u00e9<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83d\udcde<\/div>\n <h3>Enqu\u00eates t\u00e9l\u00e9phoniques<\/h3>\n <p>Notre syst\u00e8me CATI professionnel, avec plateau t\u00e9l\u00e9phonique fran\u00e7ais et enqu\u00eateurs multilingues, permet d’atteindre des cibles professionnelles ou grand public avec rigueur et r\u00e9activit\u00e9.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">CATI<\/span>\n <span class=\"tag\">B2B \/ B2C<\/span>\n <span class=\"tag\">Multilingue<\/span>\n <span class=\"tag\">RGPD<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83d\udeb6<\/div>\n <h3>Enqu\u00eates en face \u00e0 face<\/h3>\n <p>R\u00e9seau d’enqu\u00eateurs form\u00e9s et exp\u00e9riment\u00e9s d\u00e9ployable sur toute la France : interviews \u00e0 domicile, en salle, sur points de vente ou dans l’espace public. Collecte qualitative et quantitative.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">National<\/span>\n <span class=\"tag\">Rue \/ domicile<\/span>\n <span class=\"tag\">Salle<\/span>\n <span class=\"tag\">Points de vente<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83d\udcac<\/div>\n <h3>\u00c9tudes qualitatives<\/h3>\n <p>Focus groups, entretiens individuels semi-directifs, \u00e9tudes ethnographiques. Nos animateurs experts cr\u00e9ent les conditions d’une expression authentique pour des insights profonds et nuanc\u00e9s.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">Focus groups<\/span>\n <span class=\"tag\">Entretiens IDI<\/span>\n <span class=\"tag\">Living lab<\/span>\n <span class=\"tag\">Webcam<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\u2b50<\/div>\n <h3>\u00c9tudes de satisfaction<\/h3>\n <p>Mesurez la fid\u00e9lit\u00e9 de vos clients, identifiez les points de friction et pilotez votre exp\u00e9rience client dans la dur\u00e9e. Barom\u00e8tres r\u00e9currents ou \u00e9tudes ponctuelles, en BtoB comme en BtoC.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">NPS<\/span>\n <span class=\"tag\">Barom\u00e8tre<\/span>\n <span class=\"tag\">Enqu\u00eate miroir<\/span>\n <span class=\"tag\">CX<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83d\udd0d<\/div>\n <h3>Visites myst\u00e8res<\/h3>\n <p>\u00c9valuez objectivement la qualit\u00e9 de votre accueil, de votre service et de l’exp\u00e9rience propos\u00e9e par vos \u00e9quipes. Nos enqu\u00eateurs myst\u00e8res observent et mesurent selon vos crit\u00e8res pr\u00e9cis.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">Client myst\u00e8re<\/span>\n <span class=\"tag\">Audit terrain<\/span>\n <span class=\"tag\">Benchmark<\/span>\n <span class=\"tag\">Points de vente<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83d\udcc8<\/div>\n <h3>\u00c9tudes de march\u00e9<\/h3>\n <p>Analysez votre march\u00e9, d\u00e9tectez les opportunit\u00e9s, positionnez votre offre. De l’\u00e9tude exploratoire \u00e0 la validation de concept, nous construisons la m\u00e9thodologie la plus efficace pour votre enjeu.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">Positionnement<\/span>\n <span class=\"tag\">Test concept<\/span>\n <span class=\"tag\">Segmentation<\/span>\n <span class=\"tag\">Sizing<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83c\udfc6<\/div>\n <h3>\u00c9tudes d’image & notori\u00e9t\u00e9<\/h3>\n <p>Mesurez la perception de votre marque, \u00e9valuez l’efficacit\u00e9 de vos communications et comprenez comment vous \u00eates per\u00e7u par vos cibles par rapport \u00e0 vos concurrents.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">Top of mind<\/span>\n <span class=\"tag\">Image de marque<\/span>\n <span class=\"tag\">Post-test pub<\/span>\n <span class=\"tag\">Benchmark<\/span>\n <\/div>\n <\/div>\n\n <div class=\"service-card\">\n <div class=\"service-icon\">\ud83c\udfdb\ufe0f<\/div>\n <h3>Enqu\u00eates internes & RH<\/h3>\n <p>Barom\u00e8tres sociaux, enqu\u00eates de climat interne, qualit\u00e9 de vie au travail, \u00e9valuation des transformations. B STRONG et Symbial vous accompagnent dans l’\u00e9coute de vos collaborateurs.<\/p>\n <div class=\"service-tags\">\n <span class=\"tag\">QVT<\/span>\n <span class=\"tag\">Climat social<\/span>\n <span class=\"tag\">Engagement<\/span>\n <span class=\"tag\">Transformation<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 METHODOLOGIES \u2500\u2500\u2500 -->\n<section class=\"section\" id=\"methodologies\">\n <div class=\"section-header\">\n <span class=\"section-tag\">Nos m\u00e9thodes<\/span>\n <h2 class=\"section-title\">La bonne m\u00e9thode pour<br>chaque probl\u00e9matique<\/h2>\n <p class=\"section-desc\">Nous ne pr\u00e9conisons jamais une m\u00e9thode par d\u00e9faut. Chaque \u00e9tude m\u00e9rite une m\u00e9thodologie choisie pour sa pertinence face \u00e0 vos objectifs et votre budget.<\/p>\n <\/div>\n <div class=\"methods-container\">\n <div class=\"methods-nav\">\n <button class=\"method-tab active\" onclick=\"showMethod('panel')\">\n <span class=\"method-tab-icon\">\ud83c\udf10<\/span>\n <span class=\"method-tab-label\">Enqu\u00eates online<\/span>\n <span class=\"method-dot\"><\/span>\n <\/button>\n <button class=\"method-tab\" onclick=\"showMethod('cati')\">\n <span class=\"method-tab-icon\">\ud83d\udcde<\/span>\n <span class=\"method-tab-label\">CATI t\u00e9l\u00e9phonique<\/span>\n <span class=\"method-dot\"><\/span>\n <\/button>\n <button class=\"method-tab\" onclick=\"showMethod('quali')\">\n <span class=\"method-tab-icon\">\ud83d\udc65<\/span>\n <span class=\"method-tab-label\">Qualitatif<\/span>\n <span class=\"method-dot\"><\/span>\n <\/button>\n <button class=\"method-tab\" onclick=\"showMethod('omnibus')\">\n <span class=\"method-tab-icon\">\u26a1<\/span>\n <span class=\"method-tab-label\">Omnibus<\/span>\n <span class=\"method-dot\"><\/span>\n <\/button>\n <button class=\"method-tab\" onclick=\"showMethod('mixte')\">\n <span class=\"method-tab-icon\">\ud83d\udd00<\/span>\n <span class=\"method-tab-label\">Approche mixte<\/span>\n <span class=\"method-dot\"><\/span>\n <\/button>\n <\/div>\n <div class=\"methods-panels\">\n\n <div class=\"method-panel active\" id=\"method-panel\">\n <div class=\"method-panel-inner\">\n <h3>Enqu\u00eates en ligne \u2014 Access Panel<\/h3>\n <p>Notre access panel exclusif (60 000+ membres en France, pr\u00e9sent dans 9 pays) permet de constituer des \u00e9chantillons repr\u00e9sentatifs de la population nationale ou de cibles sp\u00e9cifiques. Chaque pan\u00e9liste est recrut\u00e9 et qualifi\u00e9 selon des proc\u00e9dures rigoureuses, garantissant la fiabilit\u00e9 de vos donn\u00e9es. La m\u00e9thode des quotas assure la repr\u00e9sentativit\u00e9 d\u00e9mographique.<\/p>\n <div class=\"method-features\">\n <div class=\"method-feature\">\n <h5>\ud83c\udfc3 Rapidit\u00e9 d’ex\u00e9cution<\/h5>\n <p>R\u00e9sultats disponibles en 48 \u00e0 72h pour des \u00e9chantillons standards. Id\u00e9al pour les prises de d\u00e9cision rapides.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udcb0 Budget ma\u00eetris\u00e9<\/h5>\n <p>La m\u00e9thode la moins co\u00fbteuse pour des donn\u00e9es quantitatives fiables sur le grand public.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83c\udf0d Couverture internationale<\/h5>\n <p>France, Espagne, Italie, Royaume-Uni, Pologne, Allemagne, Pays-Bas, Belgique, Mexique.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83c\udfaf Ciblage pr\u00e9cis<\/h5>\n <p>Socio-d\u00e9mographique, comportemental, par usage de marque, par secteur professionnel.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"method-panel\" id=\"method-cati\">\n <div class=\"method-panel-inner\">\n <h3>Enqu\u00eates CATI \u2014 Centre d’appels fran\u00e7ais<\/h3>\n <p>Notre plateau t\u00e9l\u00e9phonique CATI (Computer Assisted Telephone Interviewing) repose sur des enqu\u00eateurs form\u00e9s, bas\u00e9s en France, ma\u00eetrisant plusieurs langues. Ce dispositif permet d’atteindre des cibles professionnelles (fichiers B2B), des populations peu connect\u00e9es, ou tout public n\u00e9cessitant un contact humain pour garantir la qualit\u00e9 des r\u00e9ponses.<\/p>\n <div class=\"method-features\">\n <div class=\"method-feature\">\n <h5>\ud83d\udccb Ciblage fichier client<\/h5>\n <p>Utilisation de votre fichier de contacts pour des enqu\u00eates aupr\u00e8s de vos propres clients ou prospects.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udde3\ufe0f Enqu\u00eateurs multilingues<\/h5>\n <p>Terrain en fran\u00e7ais et en langues \u00e9trang\u00e8res pour vos \u00e9tudes \u00e0 dimension europ\u00e9enne.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udcc5 Rappels programm\u00e9s<\/h5>\n <p>Syst\u00e8me de relances automatis\u00e9es pour maximiser le taux de r\u00e9ponse sur cibles difficiles.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udd10 Conformit\u00e9 RGPD<\/h5>\n <p>Gestion des consentements et des donn\u00e9es personnelles en conformit\u00e9 totale avec la r\u00e9glementation.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"method-panel\" id=\"method-quali\">\n <div class=\"method-panel-inner\">\n <h3>\u00c9tudes qualitatives \u2014 Comprendre en profondeur<\/h3>\n <p>Quand les chiffres ne suffisent pas, nos m\u00e9thodes qualitatives vous donnent acc\u00e8s aux motivations r\u00e9elles, aux repr\u00e9sentations et aux freins de vos cibles. Focus groups de 3 \u00e0 9 personnes, entretiens individuels approfondis, \u00e9tudes ethnographiques, sessions de co-cr\u00e9ation ou en living lab : chaque dispositif est choisi selon vos enjeux.<\/p>\n <div class=\"method-features\">\n <div class=\"method-feature\">\n <h5>\ud83d\udc65 Focus groups<\/h5>\n <p>R\u00e9unions de groupe permettant de comprendre des attentes, tester des concepts et observer la dynamique collective.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83c\udf99\ufe0f Entretiens IDI<\/h5>\n <p>Entretiens individuels semi-directifs pour des insights profonds sur des comportements sensibles ou complexes.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udcbb Sessions webcam<\/h5>\n <p>\u00c9tudes qualitatives \u00e0 distance, sans contrainte g\u00e9ographique, avec qualit\u00e9 d’\u00e9change pr\u00e9serv\u00e9e.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83e\uddea Living lab<\/h5>\n <p>Mise en situation r\u00e9elle d’usage de vos produits ou services pour observer comportements et r\u00e9actions authentiques.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"method-panel\" id=\"method-omnibus\">\n <div class=\"method-panel-inner\">\n <h3>Omnibus en ligne \u2014 La solution \u00e9conomique et rapide<\/h3>\n <p>L’enqu\u00eate omnibus vous permet de poser vos questions dans un questionnaire multi-annonceurs administr\u00e9 r\u00e9guli\u00e8rement sur notre access panel. Vous b\u00e9n\u00e9ficiez d’un \u00e9chantillon repr\u00e9sentatif de 1 000 individus, des variables de profil incluses, et de r\u00e9sultats en 5 jours. Une solution id\u00e9ale pour des sondages ponctuels \u00e0 petit budget.<\/p>\n <div class=\"method-features\">\n <div class=\"method-feature\">\n <h5>\u23f1\ufe0f 5 jours seulement<\/h5>\n <p>Des r\u00e9ponses obtenues en moins d’une semaine sur un \u00e9chantillon national de 1 000 personnes.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udca1 Budget accessible<\/h5>\n <p>Partage des co\u00fbts fixes entre annonceurs \u2014 id\u00e9al pour tester rapidement une hypoth\u00e8se ou mesurer une r\u00e9action.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udcd0 Repr\u00e9sentativit\u00e9<\/h5>\n <p>\u00c9chantillon de 1 000 individus 18-64 ans, quotas sociod\u00e9mographiques appliqu\u00e9s.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83c\udfaf Confidentialit\u00e9 absolue<\/h5>\n <p>Vos questions et r\u00e9sultats sont strictement confidentiels, m\u00eame dans un dispositif multi-annonceurs.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"method-panel\" id=\"method-mixte\">\n <div class=\"method-panel-inner\">\n <h3>Approche mixte \u2014 Le meilleur des deux mondes<\/h3>\n <p>Pour les \u00e9tudes complexes, nous combinons m\u00e9thodes quantitatives et qualitatives. Par exemple : un sondage en ligne pour mesurer et segmenter, suivi de focus groups pour approfondir les enseignements et comprendre les motivations. Cette double approche fournit des donn\u00e9es \u00e0 la fois statistiquement solides et riches de sens.<\/p>\n <div class=\"method-features\">\n <div class=\"method-feature\">\n <h5>\ud83d\udd04 S\u00e9quentialit\u00e9 strat\u00e9gique<\/h5>\n <p>Exploratoire qualitatif \u2192 confirmation quantitative, ou mesure quantitative \u2192 approfondissement qualitatif.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83d\udcca Donn\u00e9es riches et actionnables<\/h5>\n <p>Chiffres fiables ET compr\u00e9hension des \u00ab pourquoi \u00bb pour des recommandations vraiment utiles.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83e\udd1d Coordination Alliance<\/h5>\n <p>Nos instituts partenaires se r\u00e9partissent les missions selon leurs expertises respectives.<\/p>\n <\/div>\n <div class=\"method-feature\">\n <h5>\ud83c\udfaf Restitution int\u00e9gr\u00e9e<\/h5>\n <p>Un rapport unique synth\u00e9tisant tous les enseignements, quelle que soit la multiplicit\u00e9 des m\u00e9thodes.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 SECTEURS \u2500\u2500\u2500 -->\n<section class=\"section section-alt\" id=\"secteurs\">\n <div class=\"section-header centered\">\n <span class=\"section-tag\">Nos domaines d’intervention<\/span>\n <h2 class=\"section-title\">Une expertise transversale,<br>tous secteurs confondus<\/h2>\n <p class=\"section-desc\">Nos instituts membres ont d\u00e9velopp\u00e9 des comp\u00e9tences pointues dans de nombreux secteurs. Quelle que soit votre activit\u00e9, nous connaissons votre environnement.<\/p>\n <\/div>\n <div class=\"sectors-grid\">\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udfea<\/div>\n <div class=\"sector-name\">Distribution & Retail<\/div>\n <div class=\"sector-desc\">Grandes enseignes, GSA, GSS, e-commerce, discount, bio<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udfd7\ufe0f<\/div>\n <div class=\"sector-name\">BTP & Industrie<\/div>\n <div class=\"sector-desc\">Mat\u00e9riaux, \u00e9quipements, sous-traitance, artisanat<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udfdb\ufe0f<\/div>\n <div class=\"sector-name\">Collectivit\u00e9s & Territoires<\/div>\n <div class=\"sector-desc\">Communes, intercommunalit\u00e9s, r\u00e9gions, services publics<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\u26a1<\/div>\n <div class=\"sector-name\">\u00c9nergie & Utilities<\/div>\n <div class=\"sector-desc\">Fournisseurs d’\u00e9nergie, eau, r\u00e9seaux, environnement<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83d\ude97<\/div>\n <div class=\"sector-name\">Mobilit\u00e9 & Transports<\/div>\n <div class=\"sector-desc\">Automobiles, transports en commun, smart city, mobilit\u00e9 douce<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udfe5<\/div>\n <div class=\"sector-name\">Sant\u00e9 & Bien-\u00eatre<\/div>\n <div class=\"sector-desc\">Pharmaceutique, dispositifs m\u00e9dicaux, sant\u00e9 publique<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83d\udcbc<\/div>\n <div class=\"sector-name\">Services B2B<\/div>\n <div class=\"sector-desc\">Conseils, assurance, finance, services aux entreprises<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udf93<\/div>\n <div class=\"sector-name\">\u00c9ducation & Formation<\/div>\n <div class=\"sector-desc\">\u00c9tablissements scolaires, universit\u00e9s, organismes de formation<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udf7d\ufe0f<\/div>\n <div class=\"sector-name\">Agroalimentaire<\/div>\n <div class=\"sector-desc\">IAA, restauration, grande consommation, circuits courts<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udfe8<\/div>\n <div class=\"sector-name\">Tourisme & Loisirs<\/div>\n <div class=\"sector-desc\">H\u00f4tellerie, \u00e9v\u00e9nementiel, patrimoine, attractivit\u00e9 territoriale<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83d\udcbb<\/div>\n <div class=\"sector-name\">Tech & Digital<\/div>\n <div class=\"sector-desc\">Startups, SaaS, e-commerce, usages num\u00e9riques, IA<\/div>\n <\/div>\n <div class=\"sector-card\">\n <div class=\"sector-emoji\">\ud83c\udf3f<\/div>\n <div class=\"sector-name\">D\u00e9veloppement durable<\/div>\n <div class=\"sector-desc\">RSE, \u00e9co-conception, consommation responsable, transitions<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 PROCESSUS \u2500\u2500\u2500 -->\n<section class=\"section\">\n <div class=\"section-header centered\">\n <span class=\"section-tag\">Notre processus<\/span>\n <h2 class=\"section-title\">De votre brief \u00e0 vos r\u00e9sultats,<br>un accompagnement sans faille<\/h2>\n <\/div>\n <div class=\"process-steps\">\n <div class=\"process-step\">\n <div class=\"step-num\">1<\/div>\n <div class=\"step-title\">Brief & cadrage<\/div>\n <div class=\"step-desc\">Analyse de votre probl\u00e9matique, d\u00e9finition des objectifs et des cibles. \u00c9changes avec nos experts.<\/div>\n <\/div>\n <div class=\"process-step\">\n <div class=\"step-num\">2<\/div>\n <div class=\"step-title\">Devis & m\u00e9thode<\/div>\n <div class=\"step-desc\">Proposition m\u00e9thodologique sur-mesure avec chiffrage d\u00e9taill\u00e9 sous 24h. Aucune surprise.<\/div>\n <\/div>\n <div class=\"process-step\">\n <div class=\"step-num\">3<\/div>\n <div class=\"step-title\">Conception<\/div>\n <div class=\"step-desc\">Construction du questionnaire ou du guide d’entretien, soumis \u00e0 votre validation avant terrain.<\/div>\n <\/div>\n <div class=\"process-step\">\n <div class=\"step-num\">4<\/div>\n <div class=\"step-title\">Collecte terrain<\/div>\n <div class=\"step-desc\">Lancement du terrain avec suivi en temps r\u00e9el. Contr\u00f4le qualit\u00e9 permanent des donn\u00e9es collect\u00e9es.<\/div>\n <\/div>\n <div class=\"process-step\">\n <div class=\"step-num\">5<\/div>\n <div class=\"step-title\">Analyse & restitution<\/div>\n <div class=\"step-desc\">Rapport d’analyse complet, exploitable, orient\u00e9 vers vos d\u00e9cisions. Pr\u00e9sentation orale possible.<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 GARANTIES \u2500\u2500\u2500 -->\n<section class=\"section section-alt\">\n <div class=\"section-header centered\">\n <span class=\"section-tag\">Pourquoi nous choisir<\/span>\n <h2 class=\"section-title\">Les garanties d’Alliance \u00c9tudes<\/h2>\n <\/div>\n <div class=\"guarantees-grid\">\n <div class=\"guarantee\">\n <div class=\"guarantee-icon\">\ud83c\udfc5<\/div>\n <div>\n <h4>Ind\u00e9pendance totale et objectivit\u00e9<\/h4>\n <p>Nos instituts membres sont actionn\u00e9s par des personnes et entreprises ind\u00e9pendantes, sans lien avec des groupes de presse, des partis politiques ou des lobbies. Vos r\u00e9sultats refl\u00e8tent la r\u00e9alit\u00e9 du march\u00e9, sans biais d’aucune sorte.<\/p>\n <\/div>\n <\/div>\n <div class=\"guarantee\">\n <div class=\"guarantee-icon\">\ud83d\udcdc<\/div>\n <div>\n <h4>Conformit\u00e9 ESOMAR et d\u00e9ontologie professionnelle<\/h4>\n <p>Alliance \u00c9tudes respecte la Charte des pratiques \u00e9thiques dans les \u00e9tudes sur Internet et les normes ESOMAR. Nos m\u00e9thodes, le traitement des donn\u00e9es et la protection des r\u00e9pondants r\u00e9pondent aux plus hauts standards du secteur.<\/p>\n <\/div>\n <\/div>\n <div class=\"guarantee\">\n <div class=\"guarantee-icon\">\ud83c\udf93<\/div>\n <div>\n <h4>Des \u00e9quipes expertes et form\u00e9es<\/h4>\n <p>Enqu\u00eateurs professionnels, statisticiens, charg\u00e9s d’\u00e9tudes : toutes nos \u00e9quipes sont form\u00e9es aux meilleures pratiques de collecte et d’analyse. Chaque profil de r\u00e9pondant est contact\u00e9 avec respect et professionnalisme.<\/p>\n <\/div>\n <\/div>\n <div class=\"guarantee\">\n <div class=\"guarantee-icon\">\ud83d\udd12<\/div>\n <div>\n <h4>S\u00e9curit\u00e9 et conformit\u00e9 RGPD<\/h4>\n <p>Vos donn\u00e9es et celles de vos r\u00e9pondants sont trait\u00e9es conform\u00e9ment au R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es. Confidentialit\u00e9 garantie, droit d’acc\u00e8s et de suppression respect\u00e9s, stockage s\u00e9curis\u00e9.<\/p>\n <\/div>\n <\/div>\n <div class=\"guarantee\">\n <div class=\"guarantee-icon\">\ud83d\ude80<\/div>\n <div>\n <h4>R\u00e9activit\u00e9 et respect des d\u00e9lais<\/h4>\n <p>Devis sous 24h, terrain mobilisable rapidement, livrables remis dans les d\u00e9lais convenus. Notre organisation en groupement nous permet de parall\u00e9liser les ressources pour les projets urgents.<\/p>\n <\/div>\n <\/div>\n <div class=\"guarantee\">\n <div class=\"guarantee-icon\">\ud83c\udf0d<\/div>\n <div>\n <h4>Couverture nationale et internationale<\/h4>\n <p>France enti\u00e8re (enqu\u00eateurs physiques \u00e0 Paris, Caen, Granville et r\u00e9seaux partenaires) + \u00e9tudes internationales dans 9 pays via Opinea. Une seule alliance pour vos projets, quelle que soit leur g\u00e9ographie.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 CTA SECTION \u2500\u2500\u2500 -->\n<section class=\"cta-section\">\n <span class=\"section-tag\" style=\"color: var(--gold-light);\">Passez \u00e0 l’action<\/span>\n <h2>Votre prochaine \u00e9tude<br>commence par un \u00e9change<\/h2>\n <p>D\u00e9crivez-nous votre probl\u00e9matique, et nous vous proposons gratuitement la m\u00e9thodologie la plus adapt\u00e9e et un devis d\u00e9taill\u00e9 sous 24h.<\/p>\n <a href=\"#devis\" class=\"btn-primary\" style=\"font-size: 16px; padding: 18px 44px;\">Demander un devis gratuit \u2192<\/a>\n <div class=\"cta-cards\">\n <div class=\"cta-card\">\n <div class=\"cta-card-icon\">\ud83d\udce6<\/div>\n <h4>\u00c9tudes ponctuelles<\/h4>\n <p>Un besoin pr\u00e9cis, un budget d\u00e9fini. Nous vous proposons la solution optimale, sans engagement superflu.<\/p>\n <\/div>\n <div class=\"cta-card\">\n <div class=\"cta-card-icon\">\ud83d\udcc5<\/div>\n <h4>Barom\u00e8tres r\u00e9currents<\/h4>\n <p>Suivez l’\u00e9volution de votre march\u00e9 dans la dur\u00e9e gr\u00e2ce \u00e0 des vagues r\u00e9guli\u00e8res comparables.<\/p>\n <\/div>\n <div class=\"cta-card\">\n <div class=\"cta-card-icon\">\ud83e\udd1d<\/div>\n <h4>Appels d’offres<\/h4>\n <p>Alliance \u00c9tudes r\u00e9pond aux march\u00e9s publics et priv\u00e9s. Notre groupement renforce notre solidit\u00e9 et notre capacit\u00e9.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n<!-- \u2500\u2500\u2500 DEVIS \u2500\u2500\u2500 -->\n<section class=\"devis-section\" id=\"devis\">\n <div class=\"devis-container\">\n <div class=\"devis-left\">\n <span class=\"section-tag\">Devis gratuit<\/span>\n <h2>Parlons de votre projet d’\u00e9tude<\/h2>\n <p>Remplissez ce formulaire pour nous d\u00e9crire votre besoin. L’un de nos chefs de projets vous contactera sous 24h ouvr\u00e9es avec une proposition m\u00e9thodologique et un chiffrage.<\/p>\n <p>Il n’y a aucun engagement \u00e0 demander un devis. 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